Chic Tracksuit Purveyor Suzie Kondi Readies Orchard Street Boutique
With CW Pencils erased from lower Orchard Street, its former store now returns with a taste of velour.
Suzie Kondi, the Aussie New Yorker who rode the normcore wave of the pandemic to success with velour tracksuits, is on the precipice of opening her eponymous boutique. With the locals favorite gone from 15 Orchard barely four months, the storefront is already ready and rebranded.
Kondi made enough of a splash last year with her “flattering and accessible” tracksuits that she landed in the pages of Vogue.
Kondi found her inspiration in her Albanian grandmother, who was often photographed in touman pants, a traditional style with a curvy, cropped silhouette.
…it wasn’t until 2020 that Kondi’s business really took off. In the early days of the pandemic, when most brands were struggling to stay afloat, Kondi saw her sales double, then triple, then quadruple. Net-a-Porter picked up her second collection, which sold out instantly, and soon our Instagram feeds were filled with rainbows of Kondi velour.
No word yet on official opening, but shouldn’t be long.