P&T Knitwear is a New Chapter for Hell Square

Posted on: March 16th, 2022 at 5:16 am by

Photo: P&T Knitwear

It’s a new chapter for Hell Square.

P&T Knitwear, the latest bookstore to call the Lower East Side home, is on the precipice of opening.

The new Orchard Street venture occupies 3,000-square-feet at the base of Hotel Indigo (nee Orchard Hell Building), and has been under construction since last fall. Upon debut, it will carry titles for children, teens, and adults spanning all genres, plus there will be a particular focus on fiction and nonfiction highlighting New York City. Additionally, an events amphitheater and a free podcast studio will be available for community use.

P&T Knitwear is slated to debut sometime in May.

The business owner is venture capitalist and philanthropist Bradley Tusk – founder of the Gotham Book Prize. He’s partnered with Julie Wernersbach, a bookseller touting some 15 years’ experience, to get the venture up and running.

The store’s namesake – certainly a misnomer – derives from a knitwear company on the Lower East Side, which was actually co-founded by Tusk’s grandfather back in the 1950s.

The arrival of P&T Knitwear is a local milestone of sorts, marking the third independent brick-and-mortar bookstore to open on the Lower East Side in the last year (behind Sweet Pickle Books and Yu and Me Books).

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