Hypebeast Officially Announces its Division Street Conquest
Hypebeast is hyped for the Lower East Side.
The Hong Kong-based fashion and lifestyle publication, Hypebeast, is moving to the seven-story commercial loft building at 41-43 Division Street in due course. A vinyl banner stretched across the frontage announces the forthcoming arrival.
Plans for the 21,000 square-foot space, and its conversion, have been in the works for nearly four years. Bowery Boogie first reported news of the Hypebeast takeover back in 2018. Now, it’s finally happening.
The brand, which inked a seven-year lease at 41 Division, will utilize the floor area not just for offices, but for a gallery, events space, and some sort of ground-level retail. For the latter, it seems that HBX is to occupy the space, offering men’s contemporary fashion and streetwear.
Its presence on Division Street is the first stateside brick-and-mortar location for Hypebeast.
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