Hypebeast Officially Announces its Division Street Conquest

Posted on: May 18th, 2022 at 5:02 am by

Hypebeast is hyped for the Lower East Side.

The Hong Kong-based fashion and lifestyle publication, Hypebeast, is moving to the seven-story commercial loft building at 41-43 Division Street in due course. A vinyl banner stretched across the frontage announces the forthcoming arrival.

Plans for the 21,000 square-foot space, and its conversion, have been in the works for nearly four years. Bowery Boogie first reported news of the Hypebeast takeover back in 2018. Now, it’s finally happening.

The brand, which inked a seven-year lease at 41 Division, will utilize the floor area not just for offices, but for a gallery, events space, and some sort of ground-level retail. For the latter, it seems that HBX is to occupy the space, offering men’s contemporary fashion and streetwear.

Its presence on Division Street is the first stateside brick-and-mortar location for Hypebeast.

Recent Stories

Developer Begins Demolition of Rutgers Street Playground for Temporary Parking Lot

Demolition work began this week on a Lower East Side park that is a focal point in the tension between the community and developers on the waterfront. The backhoes are out and job now underway at Rutgers Park, the small public space beside the Lands End II residential development. Removal of the playground began yesterday, including […]

The 3 Lower East Side Walk-ups that Sold for $35M

Earlier this month, we reported that SMA Equities, the Long Island real estate firm with controversial history on the Lower East Side, sold a portfolio of its area properties. SMA unloaded three tenement walk-ups to Daniel Fishman of GAIA Real Estate – 102 Norfolk Street, 177 Ludlow Street, and 99 Allen Street – for an […]

H&M Debuts Pop-up Hotel on the Bowery this Weekend

Fashion retailer, H&M, is headed to the Lower East Side this week with a pop-up hotel concept. Starting tomorrow, prospective guests can access the so-called Hotel Hennes via the eponymous 3 Freeman Alley. The three-day publicity stunt will be open through Saturday, from 2 to 9pm. Guests will be able to check in for an […]

Sneakerhead Arrested for Knifing Customer at Hypebeast ‘HBX’ Opening on Division Street

A watershed moment for Hypebeast transformed into a melee on the Lower East Side last week. The Hong Kong-based fashion and lifestyle publication on Friday officially debuted in the seven-story commercial loft building at 41-43 Division Street. Its ground-level store – dubbed HBX – attracted a queue of sneaker heads waiting for a limited edition Nike […]

Arsonist Torches Eldridge Street Beauty Parlor

Two people were injured yesterday evening after an arsonist set ablaze a beauty parlor on Eldridge Street, according to several published reports. The incident transpired shortly before 5:00pm at the Sa Sa II Beauty Salon, located at 129 Eldridge Street. Cops said the suspect poured gasoline inside the store and set it on fire. (Initial […]