H&M Debuts Pop-up Hotel on the Bowery this Weekend
Fashion retailer, H&M, is headed to the Lower East Side this week with a pop-up hotel concept.
Starting tomorrow, prospective guests can access the so-called Hotel Hennes via the eponymous 3 Freeman Alley. The three-day publicity stunt will be open through Saturday, from 2 to 9pm. Guests will be able to check in for an hour (or the evening) to either the 2,300 square foot ground-floor or the 2,200 square-foot rooftop. No overnight stays.
Photo: H&M
The temporary hotel will have a Hotel Hennes Cafe, thanks to a partnership with Breads Bakery. A “Take a Chance” private photo studio will be welcoming posers and the rooftop bar will serve up libations and sunset deejay sets by Ty Sunderland. Visitors can sign up for a slot in the photo studio via a micro site or walk-ins will be offered on a first-come, first-serve basis.
There is also speculation that this is the opening salvo for H&M ahead of a potential Lower East Side store.
Recent Stories
Avril Lavigne Marks 20th Album Anniversary on Canal Street
Avril Lavigne returned to SoHo this week to mark the twentieth anniversary of her pop-punk debut, Let Go. The “Sk8er Boi” artist took to TikTok in celebratory gush, posting a quick hit of her standing in the intersection of Broadway and Canal Street. An ode to the album cover, twenty years older and not blurry, […]
Long-Stalled Grand Street Lot Reactivates
Despite ongoing troubles with his East Broadway project, local owner-developer Daniel Wise is now proceeding with a new development planned for Grand Street. No longer an overgrown jungle of weeds, the zombie parcel spanning 330-332 Grand is, as of a couple weeks ago, fully reanimated. The Department of Buildings issued permits for foundation work last […]
From the Rooftops: The Hell Square Aural Assault
Articles about ear-shattering noise levels, from parties to cruising cars, as well as the general lack of regard for the residents of Hell Square, are rote at this point. Almost a cliche. But to residents living in the bullseye, the aural assault remains a weekly nightmare. And this past Saturday night, by several accounts, upped […]
Pitt Pool Opens for Summer Season
New York City public pools officially opened yesterday. For the Lower East Side, that means the Pitt Pool (aka Hamilton Fish) is ready to go. The launch happened with great fanfare. Parks Commissioner Sue Donoghue joined Manhattan Borough President Mark Levine, Assembly Member Harvey Epstein, Senator Brian Kavanagh, Council Member Carlina Rivera, and local kids […]
At Belse, the New Vegan Brewery on the Bowery
Belse, the Texas-based vegan brewery and restaurant, is now in business on the Bowery. The Lone Star State transplant – officially, Belse Plant Cuisine – takes 11,000 square-feet at 265-267 Bowery, in what was previously the fleeting home of the Paulaner Brauhaus brewery. The renovated space features three sections – a restaurant, bar, and Garden […]
