Nine Years Later, ‘Beastie Boys Square’ Might Actually Happen on the Lower East Side

Posted on: June 3rd, 2022 at 5:02 am by

It’s no sleep til … Beastie Boys Square.

That’s right, the nine-year fight to co-name the southwest corner of Ludlow and Rivington Streets to Beastie Boys Square might finally bear fruit.

City Council yesterday advanced the street naming, along with 78 others, for a full vote to be held next week (June 7). The proposal to commemorate the band is buoyed by support from Councilman Chris Marte.

Co-naming Ludlow and Rivington Beastie Boys Square is a campaign some nine years in the making. It is the brainchild of hip hop hype-man LeRoy McCarthy, who helped secure other outer-Borough recognitions in 2019 – Christopher Wallace Way in Brooklyn and the Wu Tang Clan District in Staten Island.

The co-naming was, for years, a sore spot for Community Board 3. You’ll recall McCarthy’s months-long pursuit in the beginning of 2014 netted international headlines alongside the ire of CB3, whose leadership under Susan Stetzer and then-Chair Gigi Li bungled the application. The proposal ultimately ended in a denial. This didn’t hamper efforts at co-naming.

LeRoy McCarthy at CB3, March 2014

McCarthy eventually circumvented CB3 altogether, and headed directly to City Council with the support of Councilman Chris Marte.

“Thanks to NYC for formally honoring our indigenous creation with this forthcoming honor for the iconic Beastie Boys,” McCarthy tells us in an email.

Location of Beastie Boys Square is intentionally chosen as the corner outside 99 Rivington Street. Currently Wolfnights, this space was the onetime home of Lee’s Sportswear, the world famous apparel store that graced the cover of Paul’s Boutique in 1989.

It’s also worth mentioning that the block already honors Rabbi Yaakov Spiegel Way (outside Serafina), a designation bestowed in June 2003.

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