Hold it Now! Beastie Boys Square Now a Reality on the Lower East Side

Posted on: July 15th, 2022 at 5:16 am by

He fought for the right, and it happened.

Yesterday afternoon, City Council handily approved Beastie Boys Square, which effectively co-names the southwest corner of Ludlow and Rivington Streets.

Buoyed by the support of Councilman Chris Marte, the vote carried without incident, and was approved as part of several other co-namings around the Five Boroughs.

Beastie Boys Square is a campaign nearly nine years in the making. It is the brainchild of hip hop hype-man LeRoy McCarthy, who helped secure other outer-Borough recognitions in 2019 – Christopher Wallace Way in Brooklyn and the Wu Tang Clan District in Staten Island. His tireless pursuit to honor the trio paid off, despite plenty of vociferous community opposition at the outset.

The co-naming was, for years, a sore spot for Community Board 3, in particular, whose members argued that the Beastie Boys didn’t meet the standard criteria for the street honor – (a) fifteen years of community involvement or (b) An exceptional accomplishment worthy of highlighting. And also that the group had no real connection to this spot other than the Paul’s Boutique album cover.

You’ll recall McCarthy’s months-long pursuit in the beginning of 2014 netted international headlines alongside the ire of CB3, whose leadership under Susan Stetzer and then-Chair Gigi Li bungled the application. The proposal ultimately ended in a denial. This didn’t hamper efforts at co-naming.

LeRoy McCarthy at CB3, March 2014

“Thanks to the local residents, businesses, and organizations who supported this endeavor over the years,” LeRoy told us in a victory statement. “It would not have gotten done without political support from MBP Mark Levine, Councilwoman Carlina Rivera, and especially Councilman Chris Marte. Much Gratitude.”

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