180 Orchard Street

P&T Knitwear Plans Memorial Day Bookstore Opening on Orchard Street

Posted April 22, 2022 at 5:09 am

P&T Knitwear, the latest bookstore to call the Lower East Side home, set its opening date for next month. Target launch is Memorial Day weekend. The new Orchard Street venture occupies 3,000-square-feet at the base of Hotel Indigo (nee Orchard Hell Building), and has been under construction since last fall. Upon debut, it will carry […]

Filed Under

Art

P&T Knitwear is a New Chapter for Hell Square

Posted March 16, 2022 at 5:16 am

It’s a new chapter for Hell Square. P&T Knitwear, the latest bookstore to call the Lower East Side home, is on the precipice of opening. The new Orchard Street venture occupies 3,000-square-feet at the base of Hotel Indigo (nee Orchard Hell Building), and has been under construction since last fall. Upon debut, it will carry […]

Filed Under

Art

‘P&T Knitwear’ Indie Bookstore Joins Hotel Indigo Retail on Orchard Street

Posted October 7, 2021 at 5:07 am

A new indie bookstore and cafe is on the way to the Lower East Side. The retail vacancy at 180 Orchard Street has been snatched up by P&T Knitwear, and plans to open early next year. The owner is venture capitalist and philanthropist Bradley Tusk – founder of the Gotham Book Prize. He’s partnered with […]

Filed Under

Art

The $162M Spoiler in the Hotel Indigo Deal on the Lower East Side

Posted June 11, 2018 at 9:39 am

Two weeks ago, news leaked that Brookfield Capital Real Estate was nearing a deal to acquire the Hell Square Hotel Indigo for $160 million. A spoiler just entered the ring. According to a report in The Real Deal yesterday, a real estate juggernaut called MRR Development swooped in for the kill, allegedly offering $162 million for […]

Filed Under

Report: Brookfield to Acquire LES Hotel Indigo for $160M

Posted June 1, 2018 at 5:00 am

Nearly three years after its long-awaited debut, the Hotel Indigo in Hell Square is set to change hands. Brookfield Property Partners reportedly signed a letter of intent to acquire the 26-story development from Brack Capital Real Estate for $160 million, according to a report in The Real Deal. News of the potential sale arrives almost […]

Filed Under

Hotel Indigo LES Hits the Market for $176M

Posted June 8, 2017 at 5:05 am

This is big. It took a decade to build, and now the Hotel Indigo (aka Orchard Hell Building) is on the open market. Barely two years after the property debuted, Brack Capital and partner InterContinental Hotels Group, both of which purchased the stalled development site in May 2011, are looking to cash out big time with […]

Filed Under

Orchard Hell Building Snags ‘Jump Into the Light’ Retail VR Experience

Last modified April 22, 2017 at 10:54 pm

In the base or the year-old Hotel Indigo (aka Orchard Hell Building), the struggle to rope in any retail of substance continues. Ben Shaoul signed up for a temporary stay at 180 Orchard Street about nine months ago to help sell condos at his Bereket-killing development next door. It’s still there, sparsely populated, yet acting […]

Filed Under

Rumor: Hotel Indigo Flinches, Plans to Ditch ‘Mr. Purple’ Name and Concept for Rooftop Bar

Posted February 22, 2016 at 9:27 am

Word on the street is that the Hotel Indigo recently caved to community pressure and will change the name of its rooftop hang, Mr. Purple. The Gerber Group – the company assigned to handle food and beverage at the newcomer lodge – is expected to swap the name and menu in the coming weeks. Which […]

Filed Under

Adam Purple’s Grandson Responds to Hotel Indigo’s Controversial Rooftop Bar ‘Mr. Purple’ [OP-ED]

Posted December 28, 2015 at 9:45 am

Currently in its sixth week of operation, the backlash against Hotel Indigo, Gerber Group, and the Mr. Purple nightspot on the fifteenth floor is snowballing. And rather quickly. As we’ve exhaustively chronicled, the rooftop hang is borderline defamation of character. Steve Mason, Adam Purple’s grandson, responds to the whole situation with the following editorial.  I […]

Filed Under

Following the Footsteps to Adam Purple’s ‘Garden of Eden’ in 1980 [VIDEO]

Posted December 21, 2015 at 10:38 am

In our last dispatch about the cluelessness of the Mr. Purple nightspot inside the Hotel Indigo, we reported that employees had no idea about the man behind their employer’s namesake. Some told our sources that the late Adam Purple (aka David Wilkie) was a man who dipped his feet in purple paint and walked around […]

Filed Under