Alternative Apparel

Alternative Apparel Reopens on Lafayette Street 7 Months After Being Sidelined by Fire

Posted June 22, 2016 at 5:13 am

Back in November, barely two years out of the gate, the flagship Alternative Apparel store on Lafayette Street was sidelined by a fire on the first level. Corporate assured the community that the retail shop would reopen at some ambiguous future date. It wasn’t clear whether it would. Until last week. Yep, Alternative Apparel came […]

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Alternative Apparel Flagship Felled by Fire Last Week

Posted November 11, 2015 at 5:18 am

​The newish Alternative Apparel outpost in the fringe of Little Italy is SOL. Last Wednesday, a fire ripped through the commercial space at 281 Lafayette Street, rendering the store completely incapacitated. The carnage is pretty heavy, the smell of a burnt offering still palpable. “The store will be closed for a bit while we fix […]

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Alternative Apparel Flagship Will Open Next Door to American Apparel on April 15

Posted April 11, 2014 at 6:04 am

Seemingly banking on perpetual customer confusion, Alternative Apparel has decided to open its first city store right next door to its namesake nemesis in SoHo. Innuendo-laden window signage (“get inside me”) went up last month at 281 Lafayette Street, adjacent to the pseudo-temporary American Apparel outlet shop. Bills are also glued to plywood surfaces around […]

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