“Civilianaire” Replaces Bodega with Trendy Denim at 55 East Houston

Posted November 7, 2012 at 6:09 am

The trade was inevitable, and most certainly lopsided; necessity is being exchanged for luxury at 55 East Houston. In this case, a bodega for high-end denim.

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Coming Soon: Vie De France at 96 Orchard

Posted December 20, 2010 at 6:08 am

The southern storefront at 96 Orchard Street is making the leap from jeans to java.

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Seleven Gallery Now Open at 145 Orchard Street

Posted October 14, 2010 at 6:23 am

Storefront preparations at 145 Orchard Street are now complete.  Just shy of a month after installing its signage and company flag at the short-lived home of NY Wax Boutique, Seleven Gallery is now open to the public.

Amoskeag XX Closes Up Shop at 96 Orchard

Posted June 8, 2010 at 6:23 am

With the city economy stagnating, could high-end denim be reaching a breaking point in the neighborhood? Unlikely, but a $500 pair of jeans is still a tough sell these days. Just look at Amoskeag XX.  The sub-level boutique shop opened at 96 Orchard Street less than two years ago, and is now closed.

Yes, Diesel is Stupid

Last modified March 11, 2010 at 11:05 am

Diesel’s latest ad campaign continues to ruffle feathers around town. Especially in the West 4th subway station, where efforts to sabotage their “Be Stupid” promos have transpired for weeks.

More Denim on Orchard

Last modified March 23, 2015 at 9:32 pm

[96 Orchard, b/w Broome & Delancey] Great news for the many over-indulgent fashionistas now in the neighborhood. The Earnest Sewn [link] outpost on the corner of Orchard and Broome will reportedly have more competition. According to workers at the scene, yet another denim joint is set to open in the ground level of 96 Orchard, […]