Following DKNY, Hollister Mural Disappears Behind 6-Story Office Development

Posted June 28, 2017 at 5:09 am

Over at “SoHo’s most impactful corner,” 606 Broadway gradually ascends skyward, blocking out what was once a vacant sliver of city-owned land. Two towers of the rising superstructure are also starting to obstruct the Hollister ad branding on the north face of 600 Broadway. Madison Capital, which purchased the 6,190 square-foot parcel from the city for […]

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Six-Story SoHo Development Spells End to Broadway-Lafayette Subway Entrance

Posted June 22, 2016 at 5:19 am

That new six-story commercial development on East Houston Street just claimed its first victim. The southeasterly entrance to the Broadway-Lafayette subway station is now closed for the duration. It won’t be reopening, presumably, until the project is complete in “mid-2018.” The rendering per owner-developer Madison Capital illustrates how the access point is incorporated into the overall […]

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It’s Been Five Years Since Hollister Erased the DKNY Mural from SoHo

Posted June 10, 2014 at 5:09 am

Sunday morning marked the five-year anniversary of Hollister’s controversial erasure of the iconic DKNY mural from the face of SoHo. Just before opening its doors in July 2009, the teeny-bopper mall brand painted the exterior shit-brown, and stamped its California-flag logo. Five years after the paint job, though, Hollister might not even be long for 600 […]

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Hollister Paints Second Mural Above East Houston

Posted October 5, 2011 at 6:18 am

SoCal has a stronger toe-hold on the streets of SoHo. More after the jump!

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Hollister Adds Proper Signage

Last modified February 25, 2010 at 9:20 am

As we speak, in the wet early morning snow, the front of the Hollister flagship in SoHo is receiving a proper branding.  Even though the store opened last summer, the entrance never had signage.  Just the ad mural in the old DKNY billboard space.

The New Hollister Design

Posted June 25, 2009 at 8:11 am

When we revisited the DKNY Hollister mural last night, there was already headway on the new design. Seems pretty bland. UPDATE: photo of more progress this morning. Related Reading:Hollister Poised to Paint [Bowery Boogie]

Hollister Poised to Paint

Posted June 24, 2009 at 12:14 pm

As of this morning, Hollister is now poised to officially brand its likeness onto SoHo. Taped borders are now in place on the brown building facade of its soon-to-be flagship store. Let’s just hope the painters will color inside the lines. Related Reading:DKNY Mural Gone [Bowery Boogie]

Breaking: DKNY Mural Gone

Posted June 8, 2009 at 9:10 am

It’s a veritable changing of the guard down at the entrance to SoHo. As of this morning, the DKNY mural at the corner of Houston and Broadway is gone. Painted a shade of brown. Although, the former lettering is still somewhat visible.


Abercrombie Seeks "Cool" Help

Posted May 20, 2009 at 8:18 am

As the future occupant of 600 Broadway (corner of Houston), Abercrombie & Fitch is currently seeking “cool, good-looking people” to represent the brand at its flagship store. The screening process must be pretty tough, especially since SoHo is just teeming with cool people. Get in line! We could definitely picture Derek Zoolander uttering these exact […]


DKNY vs Abercrombie

Posted April 2, 2009 at 8:22 am

A prelude of what’s in store for the DKNY mural at the corner of Broadway and Houston. The freshly branded scaffolding is evidence of the imminent erasure of the facade. It’s only a matter of time.