Following DKNY, Hollister Mural Disappears Behind 6-Story Office Development

Posted June 28, 2017 at 5:09 am

Over at “SoHo’s most impactful corner,” 606 Broadway gradually ascends skyward, blocking out what was once a vacant sliver of city-owned land. Two towers of the rising superstructure are also starting to obstruct the Hollister ad branding on the north face of 600 Broadway. Madison Capital, which purchased the 6,190 square-foot parcel from the city for […]

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It’s Been Five Years Since Hollister Erased the DKNY Mural from SoHo

Posted June 10, 2014 at 5:09 am

Sunday morning marked the five-year anniversary of Hollister’s controversial erasure of the iconic DKNY mural from the face of SoHo. Just before opening its doors in July 2009, the teeny-bopper mall brand painted the exterior shit-brown, and stamped its California-flag logo. Five years after the paint job, though, Hollister might not even be long for 600 […]

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Black Friday Mob Burglarizes Hollister SoHo

Last modified November 25, 2011 at 9:52 am

It’s the same shit every year. Black Friday rolls around and queued consumers kill for consumerism, as it were.

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Hollister Paints Second Mural Above East Houston

Posted October 5, 2011 at 6:18 am

SoCal has a stronger toe-hold on the streets of SoHo. More after the jump!

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Hollister Adds Proper Signage

Last modified February 25, 2010 at 9:20 am

As we speak, in the wet early morning snow, the front of the Hollister flagship in SoHo is receiving a proper branding.  Even though the store opened last summer, the entrance never had signage.  Just the ad mural in the old DKNY billboard space.

Hollister Browned Out Graffiti on Its Mural

Posted December 15, 2009 at 2:59 pm

A day later, a tag short. That’s right, Hollister mobilized yesterday, and browned out the graffiti which appeared on it drab ad mural.

Hollister Mural Tagged

Last modified December 14, 2009 at 10:26 am

The Hollister mural at the entrance to soho now has a fresh pair of yellow tags. Take that!

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Early Edition: November 3

Last modified June 27, 2012 at 1:07 am

Got a good caption for this photo?  Leave your suggestion in the comments!

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Practice Safer Sexxx

Posted October 16, 2009 at 6:21 am

The Broadway-Lafayette subway station at the backside of Hollister asks that you please practice safer sexxx.

Hollister Seeking Models Again

Posted October 12, 2009 at 6:40 am

Now that it’s too cold for swim trunks, the Hollister lifeguards are no longer standing outside the flagship store in SoHo.  Nevertheless, the suburban franchise is again seeking models to lure in the customers. This Craigslist ad says it all: Hollister is currently looking for models who are interested in working in our first Flagship […]