Alicia Keys Spotted Filming Levi’s Commercial Outside Parkside Lounge

Posted November 23, 2015 at 10:29 am

For Alicia Keys, the concrete jungle where dreams are made is apparently on the Lower East Side. The multiplatinum, Grammy-winning artist was spotted outside Parkside Lounge on Saturday evening posing for cameras. Being a current spokesperson for Levi’s, Alicia Keys was busy filming a commercial for the brand. Boogie reader FP sent along the above […]

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RIP Levi’s Billboard of Gears

Posted February 18, 2011 at 6:28 am

Levi’s finally decided to scrap its billboard undertaking above the corner of East Houston and Lafayette.

Levi’s Billboard Getting a Tune Up

Posted November 4, 2010 at 6:21 am

Over a month and counting since the ambitious new Levi’s billboard above East Houston was last functional. In late September, the complex collection of cogs, which together spell the slogan “We are all workers,” stopped working altogether.  It basically rendered a unique display into something fairly run-of-the-mill.

The Levi’s Billboard is Busted

Posted October 7, 2010 at 6:26 am

The massive Levi’s billboard above the intersection of Lafayette and East Houston is still busted. In fact, the mechanism of gears hasn’t worked for a number of weeks now.  Well, it was a good two-month run.

Levi’s Billboard Turned On [Video]

Last modified July 23, 2010 at 9:52 am

Yesterday afternoon, the Levi’s billboard of interlocking cogs above East Houston was finally turned on. Each full revolution of the mechanism lasts roughly seventeen seconds before displaying their “We Are All Workers” marketing slogan.

Levi’s Installs New Gears Billboard Above East Houston

Posted July 22, 2010 at 6:24 am

For the last week or so, a brigade of trucks has been deployed to install a new hi-tech Levi’s billboard above the Bank of America branch at the northeast corner of East Houston and Lafayette.  Each day, crews installed the elaborate collection of cogs, that together, spell the message “We are workers.”

Swayze Equals Protection

Posted February 4, 2009 at 12:02 pm

He protected us from commies in Red Dawn; fought against the preppy soc’s in The Outsiders; and taught everyone that nobody puts baby in the corner. Now, in this time of crisis, the Swayze is watching over all us plebs on the northern fringe of SoHo. Funny to see the Levi’s ad unbuttoning its pants […]