Gaudy Old Navy Billboard Deposed from NoHo

Posted September 5, 2013 at 6:05 am

For the last week or so, there’s been a flurry of activity near that advertecture at Houston and Lafayette. The Old Navy multimedia billboard is finally coming down.

Filed Under

Playstation’s “Vita Hill Social Club” Now Occupying 154 Stanton

Posted February 7, 2012 at 6:28 am

New York Studio Gallery closed its doors in December after five years at 154 Stanton Street. Gamer takeover is afoot. Details inside.

Filed Under

Levi’s Installs New Gears Billboard Above East Houston

Posted July 22, 2010 at 6:24 am

For the last week or so, a brigade of trucks has been deployed to install a new hi-tech Levi’s billboard above the Bank of America branch at the northeast corner of East Houston and Lafayette.  Each day, crews installed the elaborate collection of cogs, that together, spell the message “We are workers.”

Feel Good Friday: The Hold Steady

Last modified June 27, 2012 at 1:54 am

The music video for the Hold Steady’s “Stay Positive” is ripe with Lower East Side street scenes, circa 2008.  Shout-outs include the graffiti wall, the old Playstation billboard, Red Square, and the Schapiro’s Wines mural on Essex. The Hold Steady, “Stay Positive” (2008)

Filed Under

Sony Surrenders PSP

Last modified August 11, 2009 at 11:27 pm

After hanging above the corner of Lafayette and East Houston for years, Sony has finally surrendered the valuable NoHo perch to the fashion industry. Gone is the epileptic PSP.  Now the billboard sports an anorexic H&M advertisement.  End of an era, folks. Condo owners at SHoP’s 290 Mulberry are probably quite happy. [February 2009]

Afraid of Heights?

Posted February 11, 2009 at 10:23 am

Some early-morning maintenance on the world’s largest PSP. Related Reading:Blinded by the Light [Bowery Boogie]

Sign Language: Blinded by the Light

Posted January 16, 2009 at 12:17 pm

Now that their ginormous billboard is operational, Playstation is bringing Times Square back to NoHo. The seizure-inducing light emanating from the six-story installation will undoubtedly draw ire from future tenants across the way at SHoP’s 290 Mulberry. Related Reading:End of an Era [Curbed]