Here’s Beastie Boy Mike D Shopping at REI SoHo [PHOTOS]

Posted December 5, 2013 at 11:17 am

A Boogie tipster spotted Beastie Boy Mike D shopping in the SoHo REI last week. Apparently he had been looking for a winter hat of some sort, and no one in the store seemed to recognize him. The above photo captured the hip-hop luminary in mid-purchase at the cash register. What Beastie Boys lyric best […]

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REI to Create “Urban Winter Wonderland” in Sara D. Roosevelt Park

Posted January 12, 2012 at 10:13 am

Despite a heretofore snow-less winter, Mother Nature shan’t get in the way of REI and its Winter Festival plans this weekend.

Time-Lapse of REI SoHo Under Construction [Video]

Posted December 1, 2011 at 10:18 am

Everyone loves time-lapse videos. Check out the REI SoHo snippet after the jump!

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REI SoHo in Soft Open Mode; Launches Friday

Posted November 28, 2011 at 6:41 am

REI in SoHo is a corporate game-changer for urban outdoors enthusiasts. Have a look inside, after the jump!

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Sneak Peek: REI SoHo at 303 Lafayette Street

Posted November 16, 2011 at 6:43 am

REI SoHo completely and totally re-imagined the former first floor catering hall and its two cellars. Lucky for us, company brass opened the doors early for a sneak peek and tour. Details inside!

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EMS Opening Its Second City Store

Posted September 14, 2011 at 6:18 am

EMS wasn’t gonna let similarly-acronymed foe REI kill its retail mojo. More after the jump!

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REI Slated for November Opening at Puck Building [Update]

Last modified November 15, 2011 at 10:12 pm

It was almost a year ago that REI revealed its intentions for the Puck Building, and EMS collectively shit its pants.

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REI Signage Teasing Pedestrians Outside Puck Building

Last modified November 15, 2011 at 10:14 pm

Before long, the Puck Building at 295 Lafayette will full-on embrace its adventurous side.

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Update on REI Progress at Puck Building

Last modified November 15, 2011 at 10:15 pm

Five months ago, blockbuster news dropped that REI was planning to open its first city location inside the landmarked Puck Building. Now there’s progress.